Framework to embed inclusive norms

Introducing a comprehensive and actionable framework for embedding cultural relevancy & inclusion into the creative development process, end-to-end.

First-of-its-kind framework that agencies, brands, and organizations can adapt or adopt to build towards culture-first creative development processes within our organizations.

1

Inclusive brand strategy development

2

Audience & category analysis

5

Comms strategy: media + creative concepting

6

Creative directon review & media partnership plan

8

Production

Discovery & Calibration

Insights &
Strategy

Creative &
Experience

Asset Dev., Launch
& Measurement

3

Insight & brief development

4

Comms & creative brief

7

Media experience planning

9

Performance measurement & reporting