Framework to embed inclusive norms
Crucial Stages to embed cultural relevancy & inclusivity at MEANINGFUL MOMENTS OF IMPACT
1
Inclusive brand strategy development
2
Audience & category analysis
5
Comms strategy: media + creative concepting
6
Creative directon review & media partnership plan
8
Production
Discovery & Calibration
Insights &
Strategy
Creative &
Experience
Asset Dev., Launch
& Measurement
3
Insight & brief development
4
Comms & creative brief
7
Media experience planning
9
Performance measurement & reporting
Driving inclusivity at the agency, into all your creative, starts by unpacking a universally-standardized process of global creative development.
Discovery & Calibration
+
Insights &
Strategy
+
Creative &
Experience
+
Asset Dev., Launch
& Measurement
+
Connectivity and Integration is Vital to the Process
In order to produce the most effective outcomes for producing in-culture work, marketers will need to ensure that all key stakeholders actively participate and contribute upstream to downstream. This includes external agency partners across all specialties and segments and internal teams across multiple disciplines.