Welcome to the most comprehensive and actionable industry Toolbox for embedding cultural relevancy and inclusion into the creative process, end-to-end.
First-of-its-kind framework that agencies, brands, and organizations can adapt or adopt to build towards culture-first creative development processes within our organizations.
Sex
Customize this framework based on your own target filters, category context and step in the journey of segment-specific and/or inclusive engagement
Race
Customize this framework based on your own target filters, category context and step in the journey of segment-specific and/or inclusive engagement
Gender Indentity
Customize this framework based on your own target filters, category context and step in the journey of segment-specific and/or inclusive engagement
Geography
Customize this framework based on your own target filters, category context and step in the journey of segment-specific and/or inclusive engagement
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Adopt: Description appears when hovering over word
Reflect the way really people live
Learn from one another, and value the fact that the things worth sharing are worth celebrating
Defer to the experts when making decisions about nuances, insights, and imagery; otherwise the risk is to default to a stereotype
