Framework to embed inclusive norms
The cultural insight impact measure (CIIM) tool can be leveraged for benchmarking
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Inclusive Brand Strategy Development
2
Audience & Category Analysis
5
Inclusive Brand Strategy Development
6
Audience & Category Analysis
8
Audience & Category Analysis
Discovery & Calibration
Insights &
Strategy
Creative &
Experience
Asset Dev., Launch & Measurement
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Inclusive Brand Strategy Development
4
Audience & Category Analysis
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Audience & Category Analysis
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Audience & Category Analysis