Welcome to the most comprehensive and actionable industry Toolbox for embedding cultural relevancy and inclusion into the creative process, end-to-end.
First-of-its-kind framework that agencies, brands, and organizations can adapt or adopt to build towards culture-first creative development processes within our organizations.
ADAPT
ADOPT
To get culture right
…because
Explore Framework
Getting Culture Right
Effective Drivers of Culture
Inclusive Framework & Best Practices
Measuring Culture & DEIB
Best-in-culture brands and creators act on their responsibility to see…
All abilities
All cultures
All identities
All races
…beyond casting alone
Authentically reflecting the cultural richness of their consumers
Beyond reactionary or one-off messaging and toward truly intentional and real connections
FROM
Moments
Reactions
TO
Intentions
Everyday ‘Norms’ & Behaviors of an organization
Crucial Stages to embed cultural relevancy & inclusivity at MEANINGFUL MOMENTS OF IMPACT
1
Inclusive brand strategy development
2
Audience & category analysis
Discovery & Calibration
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